Insiteful Solutions: Social Media

Looking to develop “conversations” with your potential clients? Social media is a tool to engage with customers.

Working in both B2B and B2C contexts, social media can help you understand your customers and industry, reach many potential clients and develop personal relationships while you inform and educate your target market.

According to a social media study by Michael Stelzner, for the Social Media Success Summit 2009, 81% of all marketers indicate that their social media efforts have generated exposure for their businesses. Two Thirds of participants reaped increased traffic, with an investment of 6 hours a week in social media marketing. Owners of small businesses with 2 - 100 employees see the benefits, versus businesses of larger sizes. Over 50% reported, beyond the increased social networking exposure, increased search engine rankings was often a happy by-product. Click here To read the full whitepaper.

Insiteful Solutions created the Targeted Insite Solution ™. With this system, we help you develop insiteful strategies to target and attract your ideal customers on the web. Our goal is to help clients use the Internet effectively to promote themselves and increase profitability. By listening to our customers and taking the time to understand your challenges and concerns, we aim for a solid return on your web investment. The outcome? Targeted Internet Results.

We would be happy to help you set up the necessary online networking profiles and help you maintain your firm’s presence and increase your company’s exposure. These social media services are especially effective when combined with our search engine optimization services.

A company doesn’t want to broadcast to a general audience; to effectively market, a company aims to engage potential customers into a conversation, eventually converting the to Brand Evangelists.

Let’s Us Help you Engage Potential Clients in a Conversation !

Insiteful Solutions provides targeted
Internet Results.
Call 905 947 8235 or email us today
to engage your target audience!

LinkedIn :
Join Insiteful Solutions on linkedIn

Started in 2003, this commercials site’s purpose is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection. May 2009, it had more than 39 million registered users, spanning 170 industries.

The "gated-access approach" (where contact with any professional requires either a pre-existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users.

• It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.
• Employers can list jobs and search for potential candidates.
• Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.

The features include LinkedIn Answers, similar to Google Answers or Yahoo! Answers, allows users to ask questions for the community to answer. This feature is free and the questions are potentially more business-oriented. The searchable LinkedIn Groups, feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups.

Develop a network & Establish your Firm as a leader through LinkedIn Discussions and Groups.

Twitter
Find Insiteful Solutions on Twitter

Wikipedia defines Twitter as a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length, which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. The service is free to use over the Internet, but using SMS may incur phone service provider fees.

Estimates of the number of daily users are truly estimates, as the company does not release the number of active accounts. In November 2008, Forrester Research estimated that Twitter had 4-5 million users. According to Compete.com , in the winter of 2009, it ranked Twitter as the third most used social network (Facebook being the largest, followed by MySpace), which puts the number of unique monthly visitors at approximately 6 million and the number of monthly visits at 55 million, however just under half of users are lost to attrition. In March 2009, Nielsen.com rated Twitter as the fastest-growing site in the category of Member Communities for February 2009. Twitter had a growth of 1382%, Facebook with a growth of 228%.

Communicate with your Customers & would-be Customers Via THEIR Preferred Methods!

Facebook
Join Insiteful Solutions on Facebook!

Wikipedia states: Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

Conceptualised in 2004, at Harvard under the name The Facebook, this service was initially only open to Harvard students, then other Ivey League universities, and then many other US and Canadian universities. Facebook was then opened on September 26, 2006 to everyone of ages 13 and older with a valid e-mail address.
According to Facebook published stats:

• More than 200 million active users
• More than 100 million users log on to Facebook at least once each day
• More than two-thirds of Facebook users are outside of college
• The fastest growing demographic is those 35 years old and older

Other Services we would like to discuss with you, include : Online Facebook Polls, Event Invitations and RSVPing, and Facebook ads (pay-per-click system).

Insiteful Solutions can develop your Facebook presence, and help you reach out to potential contacts and clients.

Blogs

Blogs can be used to created additional buzz or entries on search engines related to your business, however they are best if they provided free value and useful information.

Blogs are very effective as a marketing tool, because they increase your ranking with the search engines, especially when combined with search engine optimization. This is important to get your niche market to find you online. Search engines are quite partial to blogs since they are updated with fresh content frequently and because of the multiple links to and from a blog in the blogging community. Even if your company has a website, start a blog. Research which keywords your visitors use to find your website, and capitalise upon this.

To promote your business brand your blog as a resource-Link to others with related blogs or websites through your blog. Their information should add value to your business. You can post all the latest news about your area of expertise so that your customers have a one-stop point for all their information.

Post interesting information regularly so that your visitors and clients enjoy coming back regularly. This will help build your relationship with your clients, and continue the “conversation”.

Insiteful Solution’s Can Help You Engage your Niche.

Insiteful Solutions provides targeted
Internet Results.
Call 905 947 8235 or email us today
to engage your target audience!